Gary Becker

Gary Becker came from rock and roll and was brought in to help expand Supercross.

Before Gary Becker could make Supercross explode, he had to make it function. At the beginning of the decade, competing promoters operated races like separate kingdoms. Riders encountered different rules, credentials and working conditions from one weekend to the next. The sport had talent, but no consistent show.

Becker and PACE Motorsports began bringing those events under one umbrella, creating the continuity Supercross needed to secure stronger television, title sponsors and meaningful bonus money.

Then Becker applied his rock-concert instincts. Flames erupted. Music pounded. Female announcers and trophy girls joined the presentation. Riders entered sold-out stadiums like headlining bands.

In MOTO NINETIES, Becker builds the stage that turns the McGrath, Emig rivalry into something much larger than a championship. Their battle now has lights, characters, spectacle and enough heat to reach people who had never cared about a dirt bike before.

While Crusty and freestyle create an underground revolution outside the stadium, Becker transforms the racing inside it into mainstream entertainment. By the time those worlds collide, Supercross is no longer merely a race. It is the loudest show in town.